What is a Digital Marketing Agency?

A digital marketing agency helps businesses grow their online presence through specialized services including social media, SEO, paid advertising, content creation, and analytics. At Documentum we are Data Scientists that know the Social Media and Google Algorithms better than marketing agencies. Please get in touch and we’ll show you how.

What is WhatsApp Advertising and how can it benefit my business?

WhatsApp advertising uses the WhatsApp Business API for direct messaging with customers, enabling personalized communications and efficient customer service. However, we typically don’t see great traction from direct marketing on WhatsApp. We’ve only had success using it for customer updates or fostering repeat business.

How effective is Facebook Advertising for small businesses?

Facebook ads can be highly effective for small businesses due to precise targeting and measurable ROI. Every business is different, so please get in touch and we can come up with a strategy that works for you.

What does Social Media Management involve?

Social media management includes content creation, scheduling, engagement, analytics, brand voice development, and performance-driven strategy adjustments.

How do I develop an effective Social Media Strategy?

Start with business objectives and audience understanding. Include competitor analysis, content planning, channel selection, engagement tactics, advertising budgets, and KPI-based tracking.

What types of content perform best on social media?

Content that engages old attention circuits in the human brain performs best. Please reach out to us and we can show you what our data shows.

How can Social Media Marketing increase my sales?

It builds brand awareness and provides direct sales opportunities via engaging content, platform shopping features, user-generated content, ads, and community engagement.

What should Social Media Management cost for a small business?

Costs range from £500–£3,000/month depending on platforms, posting frequency, content creation, ad management, and service scope.

How do I measure the success of a social media campaign?

Measure engagement, reach, clicks, conversions, follower growth, and tie metrics to lead generation and sales. Choose KPIs based on your business objectives.

What should be included in a social media service package?

A comprehensive package includes strategy development, content creation, platform setup, calendars, graphics, community management, analytics, and recommendations.

How to choose the best social media agency for my business?

Evaluate their experience, results, portfolio, approach, team, reporting process, and cultural fit with your business. Ensure alignment with your brand values.